The Afropolitan Shop today announced new features to give black entrepreneurs around the world an opportunity to make a living online.
In an ambitious plan, the online company launched a 6-week online course to train black entrepreneurs to enable them to start and run sustainable, black-owned businesses from scratch.
“You don’t need to have a business to enroll. My job is to help you start and launch the business of your dreams.” said course coach, Beverly Lwenya.
When she created a blog in 2007 to share African stories and images with the black diaspora, Beverly had no idea that her blog would evolve into a sustainable online business. Today she makes decent returns from her blog-turned boutique-The Afropolitan Shop where she sells African handmade accessories. “I started it because I used to get so many questions about where I got my earrings. And since I always bought them from the same vendors in Kenya, I finally decided to start an online boutique to give them access to the global market,” she said.
To build on this success, Beverly is adding The Afropolitan Academy to her brand to share her business insights with other black business hopefuls around the world.
The course, called How to Build Your Own Global Afropolitan Brand That Sells, is designed to equip everyone from those who are still discerning whether to start a black-owned business to those who have already started on their entrprenuership journey. The course will give them the skills and resources they need to grow and amplify their brand while expanding their influence in the black diaspora.
The program will see participants acquiring strong marketing skills and proven ways of building and maintaining customer loyalty.
Participants will gain a better understanding of social media-particularly on how to use platforms such as Facebook and Instagram to connect their brands to the global market.
Learners will also be taken through effective ways to attract mainstream media coverage, particularly with international news outlets. By submitting their businesses to international news organizations, they will connect with the Black diaspora easily.
“You’ll get two phone consultations with me every month for 30 minutes and 4-days of email access per week. I’ll also be giving you a video call to track and assess your progress,” said Beverly Lwenya.
After completing the 6-week course, participants will join a global mentorship and social network dubbed The Afropolitan Academy where they will gain lifetime access to the tools and resources necessary to bring their business ideas to fruition.
About Beverly Lwenya
Beverly is a seven-year veteran in the online business space. She is a Shopify and Facebook Ads expert with marketing skills from leading institutions in both the private and public sector.
About the Afropolitan Shop
Afropolitan is a fusion of the word “African” and “cosmopolitan” and represents sensibility, culture and a worldview.
In 2007, Beverly created a blog called the Afropolitan Network to highlight stories and images of the African Diaspora. Later, she expanded the blog into an online boutique called The Afropolitan Shop.
The Afropolitan Shop is now a global brand specializing in designer handmade accessories. The shop aims to celebrate African designers and artisans for their prolific and imaginative handiwork while giving them access to the global market.